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First Book

Program

Market research reveals there are 300,000 community organizations and more than 1,000,000 Title I classrooms in the United States serving children from low-income families. Additionally, 68% of these programs have funds ($450, on average) for the purchase of books - resulting in an annual book-buying power of $90 million.

The First Book Marketplace enables these local programs to visit www.fbmarketplace.org, purchase award-winning books at deeply discounted prices, incorporate these books into program curricula (often for the first time ever), and then give the books to children to take home and keep. In this way, the First Book Marketplace has a profound double-bottom line impact: it provides books to local programs at affordable prices and generates revenue for both First Book and its private-sector publishing partners.

By harnessing "base of pyramid" thinking and empowering many of the most disenfranchised community groups in the United States, First Book and the First Book Marketplace's models have been highlighted in case studies at Columbia Business School, the Yale School of Management, and the World Economic Forum in Davos, Switzerland.

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