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Economics Push Green Technology
Technology companies are responding to calls to lessen their environmental impact. In a recent
study released from PricewaterhouseCoopers (PwC), 40% of technology executives said that
"significant market opportunities" are arising from the green movement as consumers ask for more
environmentally friendly products.
The study, entitled "Technology Executive
Connections: Going Green: Sustainable Growth Strategies," further adds that 60% of surveyed
business leaders think energy savings is one of the most important factors in their assessment of
their companies' environmental impact.
Technology companies are looking at their supply
chains for greener practices as well. Likewise, tech companies are working to minimize their own
internal environmental risks.
Both hardware and software tech companies are effected by
the green movement. Hardware companies are working to reduce waste, use recycled materials and
eliminate hazardous materials. Software companies are creating programs for businesses to reduce
their energy use and shrink their carbon footprints.
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