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June 04, 2008
Spare Change Adds Up for Microfinance
by Anne Moore Odell
A new campaign by MicroPlace helps raise awareness of the power of microfinance to lift people out
of poverty.
SocialFunds.com --
 MicroPlace has launched the “Small change. Big change.” campaign to
jointly educate investors on the importance of microfinance loans to help the working poor and to
provide an easy way for people to invest in microfinance. MicroPlace is an online brokerage
offering investors a wide selection of microfinance opportunities that generate a financial return
while addressing global poverty.
The title of the campaign comes from idea that the
average American has about $100 in spare change and that a microfinance loan of as little as $100
can be enough to help a person start a new business and get out of poverty. Investors in the “Small
change. Big Change” Campaign can track the impact of their investment online and read stories from
people who received the loans.
©
SRI World Group, Inc. All Rights Reserved.
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