Spare Change Adds Up for Microfinance MicroPlace has launched the “Small change. Big change.” campaign to jointly educate investors on the importance of microfinance loans to help the working poor and to provide an easy way for people to invest in microfinance. MicroPlace is an online brokerage offering investors a wide selection of microfinance opportunities that generate a financial return while addressing global poverty. The title of the campaign comes from idea that the average American has about $100 in spare change and that a microfinance loan of as little as $100 can be enough to help a person start a new business and get out of poverty. Investors in the “Small change. Big Change” Campaign can track the impact of their investment online and read stories from people who received the loans.