Charities Should Match Investments to Missions Says 83% of Public Eighty-three percent of the general public would give less money to a charity if they knew the charity was not investing it ethically, says a newly released survey by the EIRIS Foundation. More than nine out of ten people surveyed agreed with statement “charities should be investing their money in an ethically or socially responsible way.” However, only 55% of large UK charities have ethical investment plans, according to a 2006 study by the Association of Chartered Certified Accountants (ACCA). People are becoming more interested in how charities are investing their funds with 41% of people saying it is very important.