September 03, 2013
Corporate Sustainability Leaders Report Business Benefits
by Robert Kropp
A survey of sustainability heads by the UK-based Verdantix indicates that most have achieved cost
savings and almost half expect to increase spending on product sustainability
According to a recently published survey by Verdantix, a UK-based sustainable investment research firm,
more than two-thirds of respondents consider it important to improve product sustainability
performance during the next year.
The survey, entitled Product
Sustainability: The Dos, Don'ts and Business Benefits, asked 250 corporate heads of sustainability
in 13 countries to “identify the tangible business benefits of a product sustainability strategy,
understand emerging best practices and anticipate future trends in product-level sustainability,”
“Thirteen per cent of respondents anticipate increasing spending on
product sustainability in the double-digits and 32% plan single digit increases,” Verdantix
continued. “At least 80% achieved cost savings on logistics and materials; 67% mitigated resource
scarcity risks and regulatory risks.”
The survey also notes industry-specific adaptations
to sustainability, ranging from customer expectations and anticipated regulatory changes to meeting
the green procurement requirements of governments.
“The positive results from product
sustainability investments include improved consumer trust in the brand, reduced logistics costs
and lower exposure to supply risks,” Verdantix Global Head of Research Rodolphe d’Arjuzon said.
“Insights into how to achieve these benefits are now diffusing across sectors such as footwear,
consumer electronics and packaging.”
Verdantix also states that the survey provides
information on using design, supply chain, and communications to meet product sustainability goals.
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