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McDonald’s Global Corporate
Responsibility Progress Update:
2002
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| On April 15, 2002, McDonald’s
issued its inaugural Corporate Responsibility
Report. We sought and received extensive
feedback from a wide range of our stakeholders.
Generally, they acknowledged the Report as a
good first effort, with room to improve in
several major areas. Recommendations for the
future included: |
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- More specific performance
data.
- More commitments to specific
goals, with timelines.
- Greater focus on food and
nutrition
issues.
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| Stakeholder feedback also helped
us identify priority areas for future
initiatives: |
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- Sustainable agriculture.
- Nutrition and health.
- Employment policies and
practices.
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We heard this feedback and
proceeded to develop a significant number of new
initiatives to address key priorities and
improve our planning and performance measurement
processes. Our goal is to issue our next full
Corporate Responsibility Report, reflecting this
progress, in 2004.
In the interim, we
want to provide our stakeholders with a brief
update on some of the most important corporate
responsibility developments at McDonald’s in a
broad range of areas. We also reaffirm our
commitment to thorough performance reporting and
ongoing dialogue with all our
stakeholders. | | | |
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