May 04, 2007
Grading Sustainability Reports: Creating the Curve
by Anne Moore Odell
As more and more companies publish sustainability reports, awards and studies of these reports help
raise reporting standards.
Over the past six years, entries into the Ceres-ACCA North American Awards for Sustainability
Reporting have grown five-fold from 20 in its first year to 102 this year. This increase reflects
the significant growth in companies publishing sustainability reports. With the increased calls
from consumers, shareholders, and other stakeholders for greater corporate transparency and the
Global Reporting Initiative (GRI)
publishing the third version of its Sustainability Reporting Guidelines in 2006, more companies
from all sectors are creating these reports to explain and document their economic, environmental,
and social performance.
Ceres, a Boston-based coalition, and the UK-based Association of
Chartered Certified Accountants (ACCA)
announced the North American Sustainability Awards at the annual Ceres conference on April 25th.
Vancity Group, Bristol-Myers Squibb, Green Mountain Coffee Roasters and Mountain Equipment Co-op
took home the top awards. The Ceres-ACCA North American Awards recognizes top reporting on
corporate sustainability issues and helps companies that are publishing sustainability reports.
Besides the sheer increase in the number of companies writing sustainability reports and
entering the Ceres-ACCA Awards, Ceres points to the increase in comprehensiveness and the quality
of information provided. “In the early days, most reports were either exclusively environmental in
focus, on the one hand, or essentially foundation or philanthropy reports, on the other,” reported
Brooke Barton, Manager, Corporate Accountability at Ceres.
Barton told Socialfunds.com,
“Today, more than 80% of the submissions are full-blown sustainability reports referencing the
Global Reporting Initiative (GRI) and providing triple bottom line – social, environmental and
economic – disclosure. This marks a sea change in the way companies are approaching sustainability.
More and more, they are managing, measuring, and reporting on their sustainability performance in
an integrated fashion that reflects the truly interconnected nature of these issues.”
panel of 14 judges evaluates companies’ reports on the basis of three criteria: comprehensiveness,
credibility, and communication. Ceres and ACCA also presented their “Report of the Judges,” which highlights the
strengths and weaknesses in sustainability reports. Some of the areas that still need work include
inadequate disclosure by companies on climate risk, product responsibility and lobbying activities.
Green Mountain Coffee Roasters (GMCR), headquartered in Waterbury, VT, shared the award
for Best First-Time Sustainability Report with Mountain Equipment Co-op, Vancouver, BC.
“We are honored and humbled by the recognition,” stated Michael Dupee, Vice President,
Corporate Social Responsibility at GMCR. “Our top priority was to provide a full and complete
picture of who we are as an organization – our history, our programs, and our goals – as a guide to
help all our stakeholders and us move together towards a more sustainable and productive future.”
The GMCR report was written with a wide audience of consumers, employees, shareholders,
stakeholders, and students in mind. The Ceres-ACCA Award pointed out that GMCR’s report included
Dupee explained to Socialfunds.com: “We designed our report to
address four core areas of impact: coffee sourcing, community outreach, environmental affairs, and
our workplace. Compensation is a key component of the quality of a workplace and we have a leading
edge policy in place regarding livable wage. We believed that a discussion of our approach to
compensation would be relevant and interesting to all readers.”
Almost half (49) of the US
companies in the S&P 100 Index now disclose information above and beyond the financial, covering
companies’ environmental, social, and governance issues, according to the Social Investment
Research Analysts Network (SIRAN) and KLD
Research & Analytics (KLD), who released their
annual study on sustainability reporting at the April Ceres Conference. Thirty-eight of the S&P
100 Index are using the GRI’s Sustainability Reporting Guidelines.
This study was
inaugurated in 2005 by a coalition of about 10 analysts from SIRAN. In 2006, KLD assumed
responsibility for the research, using sustainability report databases organized by Corporate Register and the Global
Reporting Initiative, as well as the websites and the actual reports published by the companies
included in the S&P 100 Index. Their hope is to find comparable data across companies to identify
which companies were leading in transparency and which are lagging behind their peers.
“Sustainability reports can provide a glimpse of how a company sees itself,” explained Katy
Chapdelaine, a research analyst at KLD. “However, to provide investors with a full perspective on
company performance, analysts at KLD utilize a range of sources outside of company publications,
including press coverage, government data, and information from non-governmental organizations.”
“Now, just under half of the widely watched companies in the S&P 100 issued sustainability
reports in 2006. By next year, I expect a majority of the S&P 100 will be doing so, and
increasingly sustainability reporting will be the norm and not reporting will be the exception,”
said Steve Lippman, Vice President of Asset Research at Trillium Asset Management, who worked with
KLD to develop this year's study.
“There's a range of quality and credibility to current
reporting,” Lippman said. “Third party verification can help, as can a good faith effort to use GRI
indicators and, more importantly, to meet important GRI reporting principles like balance and
completeness in reporting. So this year's fluff piece from a first-time reporter can turn into a
very substantial and useful report a few years down the line after companies have responded to
stakeholder feedback and improved their reporting.”
WestLB, a Düsseldorf-based bank, also presented its most recent
findings at the Ceres Conference, entitled “GRI reporting—Aiming to uncover the true performance.”
This study points to the sharp differences between the reporting efforts of companies and the
challenges of drawing conclusions between a company’s report quality and the actual sustainability
performance of the company.
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